Amanda M.
Westbrooks
Portfolio
About Me
I ensure teams tell stories that resonate – in person, on a podcast, with a few words or a thousand, in photos, pixels, or video.
I’m a communications cross-trainer.
People fascinate me. The ins and outs of our attention change as quickly as the tech that feeds it, but one thing persists: We want a good story.
And I crave a challenge. Wrapping my brain around a new idea, technology, service, system—you name it—exploring how it serves others, and fine-tuning messaging to resonate with the right audience, on the right channel, in the right format? Bring it on. I’ve tackled topics from rodent handling to spatulas, breast cancer to blockchain, and more than you ever wanted to know about the business end of food.
I embed myself in teams and use years of journalism-honed curiosity to reveal root causes, pain points, delights, or the “Ah ha!” moments that bring a solution to life. Then, I can craft the narratives, develop the strategy, or lead your creatives (or non-creatives! I’m a firm believer in teaching others how to fish) to the finish line.
Ultimately, your story is my business. Let’s get to work.
Work History
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2018 - Current PwC Emerging Technology
Marketing Storyteller, Content Strategist & Editor
PwC Experience Center
Copywriter, SEO & Content Strategist2018 -
2017 - Current Skyword
B2B Copywriting2017 -
2017 - 2018 Edelman: Ajinomoto
Consultant, Collaborating Journalist2017 -
2016 - 2018 The Food Group: Tabasco
Content & SEO Strategy, Copywriter2016 -
2013 - 2017 Flavor & The Menu
Digital Content Manager & Contributing Editor
FOLIO: Ozzie award-winning digital edition2013 -
2013 - 2014 Inside Northside
Managing Editor2013 -
2006 - 2017 Winsight Media
- Contributing Editor
- Online Editor
Jesse H. Neal Award nominee – Best Subject-Related Package for cover story: "The Social Media 50"
- Website Manager & Content Strategist
FOLIO: Ozzie Gold Medal for Best Site Design
- Group Website Manager2006 -
2004 - 2006 The Pampered Chef
Canada Marketing Editor & Chief Executive Writer
Recognized for crisis response communications following Hurricane Katrina2004 -
2002 - 2006 Reed Business Magazines
- Freelance Writer & Website Manager
- Senior Editor
- Editor
- Listings Manager2002 -
1999 - 2002 AbbVie
Training Coordinator1999
Let Your Fingers Do the Walking
Once upon a time, I dreamed of becoming a real-life Murphy Brown, but I was too young to grasp the media changes already impacting her fictional career before mine hit the ground running. A writer and tech geek from the start, I learned HTML on a whim in ’96, and it pivoted my career in ways I never imagined into digital media, advertising, marketing and analytics.
But it’s these mad business writing, marketing and branding skills — along with firsthand knowledge how different audiences think and consume content of all kinds — that enable me to help others pick out the pearls of wisdom from the sea of ideas that so often chase communications goals, then take immediate strides forward to create killer experiences.
A Louisiana native, retired equestrian, fabric artist, killer baker, conservation and botany enthusiast, and gamer gal, I live in Beverly, Massachusetts with my ex-chef partner (yeah, he cooks for me! ❤️) and the bossiest little gray feline. But, Mister Farley stays out of the plants, so he’s basically a saint of cats. (Just a real bossy one.)
And, while I love tech and all things geeky, my favorite days are out fishing without a device for miles. And, yes, I bait my own hook, as well as clean the fish and cook them. Or make sashimi.
EMAIL: Amanda@AMWestbrooks.com
WEBSITE: www.AMWestbrooks.com